Wealthtech companies leverage cutting-edge technology to transform wealth management, investment advisory and financial planning services.
These innovative firms utilise artificial intelligence, machine learning, and automation to democratise access to sophisticated wealth management tools previously available only to high-net-worth individuals.
By combining technological innovation with financial expertise, wealthtech platforms deliver personalised investment strategies, portfolio management, and financial advice at lower costs and with greater accessibility than traditional wealth management services.
Their digital-first approach is particularly appealing to younger investors seeking seamless, transparent financial solutions.
FinTech Magazine looks at the leading wealthtech firms globally today.
10. Bravura Solutions
CEO: Andrew Russell
HQ: Sydney, Australia
Founded: 2004
Bravura Solutions specialises in software solutions for wealth management, life insurance, and funds administration.
Its flagship product, Sonata, provides a comprehensive digital platform that connects financial institutions with their customers through a single, unified system.
The company serves many of the world's leading financial institutions, which manage trillions of dollars in assets using its systems.
Bravura's technology enables firms to streamline operations, reduce costs, and deliver exceptional customer experiences across the entire wealth management spectrum.
9. BetaNXT
CEO:Bob Santella
HQ: New York, USA
Launched: 2022
BetaNXT emerged from the acquisition of the BETA+ wealth management software platform from LSEG (Refinitiv Wealth Management) by Clearlake Capital and Motive Partners.
The company provides wealth management technology and services that power critical functions for financial institutions. Its platform delivers portfolio management, digital engagement, data analytics and operational workflow solutions.
BetaNXT focuses on helping wealth management firms modernise their technology stacks whilst maintaining regulatory compliance and operational efficiency.
The company works with broker-dealers, RIAs and enterprise wealth firms globally.
8. Avaloq
CEO: Martin Greweldinger
HQ: Zurich, Switzerland
Founded: 1985
Now a subsidiary of NEC Corporation, Avaloq provides cloud-based core banking and digital wealth management technology for banks and wealth managers.
Its Software as a Service (SaaS) and Business Process as a Service (BPaaS) solutions are used by more than 170 banks and wealth managers worldwide.
Avaloq's technology enables institutions to increase efficiency through automation whilst delivering highly personalised client experiences. The firm's integrated banking and wealth management solutions handle over CHF 4 trillion in client assets globally.
7. Robinhood
CEO: Vladimir Tenev
HQ: Menlo Park, California, USA
Founded: 2013
Robinhood revolutionised retail investing with its commission-free trading platform and intuitive mobile app. The company democratised access to financial markets by removing minimum account balances and complex fee structures.
Robinhood's platform offers stock, ETF, options, and cryptocurrency trading alongside educational resources for novice investors. Despite controversies, the company maintains a significant user base of primarily younger, first-time investors.
Robinhood continues to expand its product offerings to include retirement accounts, cash management services, managed portfolios (Robinhood Strategies), and upcoming banking features.
6. Wealthfront
CEO: David Fortunato
HQ: Palo Alto, California, USA
Founded: 2008
Wealthfront is a leading independent robo-advisor. It pioneered automated investing with its platform that creates and manages diversified investment portfolios (using low-cost ETFs) based on clients' risk profiles and financial goals.
The company offers sophisticated tax-optimisation strategies like tax-loss harvesting and direct indexing (including its low-cost S&P 500 Direct product), alongside financial planning tools through a streamlined digital experience.
Its data-driven approach appeals to tech-savvy investors seeking hands-off investment management. (Note: A planned acquisition by UBS was mutually terminated in late 2022; Wealthfront remains independent).
5. Betterment
CEO: Sarah Levy
HQ: New York, USA
Founded: 2008
Betterment was one of the first and remains one of the largest robo-advisors in the United States, offering automated portfolio management using low-cost ETFs based on modern portfolio theory.
The company provides personalised financial advice through its digital platform. Betterment has expanded beyond its core robo-advisory service to offer high-yield cash accounts, checking features, and retirement planning.
Its goal-based investing approach and transparent fee structure have attracted over 900,000 customers managing over US$56bn in assets.
4. iCapital
CEO: Lawrence Calcano
HQ: New York, USA
Founded: 2013
iCapital specialises in alternative investments, providing technology solutions that simplify access to private equity, private credit, hedge funds, and other complex investment products.
The company's platform connects wealth managers, family offices and institutional investors with alternative investment opportunities. iCapital manages the entire investment process from subscription to administration and reporting, including due diligence support and educational resources.
Its technology has dramatically lowered minimum investment thresholds and simplified processes for alternative investments, making them accessible to a broader range of qualified investors. The platform supports approximately US$180bn in global assets.
3. Addepar
CEO: Eric Poirier
HQ: Mountain View, California, USA
Founded: 2009
Addepar's investment management platform specialises in data aggregation, analytics, and reporting for complex portfolios. The company provides transparency into investment holdings across multiple asset classes, custodians, and currencies, particularly excelling with alternative and illiquid assets.
Addepar's cloud-based technology enables advisors to make more informed investment decisions and deliver customised reporting to clients. The platform is particularly valuable for managing complex portfolios with private investments and alternative strategies.
Addepar tracks over US$7tn in assets for more than 1,200 family offices, wealth advisors, private banks, and large financial institutions globally.
2. Envestnet
Interim CEO: Jim Fox
HQ: Berwyn, Pennsylvania, USA
Founded: 1999
Envestnet offers a comprehensive suite of wealth management technology and services, including unified managed accounts (UMAs), financial planning tools (like Envestnet | MoneyGuide), and data analytics.
The company's ecosystem connects financial advisors with asset managers, insurers, and fintech innovators through open architecture solutions. Envestnet serves thousands of enterprises and over 111,000 advisors who collectively manage over 20 million client accounts on its platform, representing over US$6.5tn in assets.
Its data aggregation capabilities, through Envestnet | Yodlee, provide advisors with a holistic view of clients' financial lives, enabling more personalised advice and planning. (Note: Envestnet was acquired by Bain Capital and taken private in November 2024).
1. FNZ Group
CEO: Blythe Masters
HQ: London, UK
Founded: 2003
FNZ Group is a leading global wealthtech firm providing end-to-end digital platform solutions (Platform-as-a-Service) for the world's largest financial institutions. The company's technology powers investment platforms that administer more than US$1.7tn in assets for over 24 million end-investors globally, serving over 650 financial institutions and 12,000 wealth managers.
FNZ combines technology with operational services and industry expertise to deliver seamless wealth management experiences.
Its platform enables financial institutions to offer sophisticated investment services without building proprietary technology, accelerating digital transformation in the wealth management industry.
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